TEORIJA KRIZNEGA KOMUNICIRANJA
Povzetek
Avtor v članku opozarja na pomen kriznega komuniciranja kot ene ključnih prvin procesa upravljanja in vodenja v sodobnih zapletenih krizah. Opozorilo temelji na empiričnih izsledkih raziskovalcev kriz v preteklih letih v Sloveniji in drugih evropskih državah. Avtor krizno komuniciranje umesti v krizno upravljanje in vodenje ter nakaže njegovo povezanost in soodvisnost z drugimi prvinami tega procesa. Sledi teoretična opredelitev pojma kriznega komuniciranja in prepoznavanje okoliščin, ki ga spremljajo, pri čemer izpostavi proces globalizacije, razširjeno in poglobljeno množično komuniciranje, razslojevanje sodobnih družb ter pojemanje avtoritete državne oblasti. Poseben poudarek je namenjen vlogi množičnih občil pri oblikovanju zaznav, povezanih s krizo, in zagotavljanju informacij za učinkovito krizno upravljanje in vodenje. Avtor ponudi nekaj teoretičnih in empiričnih nastavkov za oblikovanje učinkovite strategije in taktike komuniciranja v krizi, pri čemer predlaga odprtost, proaktivnost in verodostojnost oblasti ob komuniciranju z različnimi javnostmi.
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