Trajnostne prakse v turizmu – kako jih prepoznati? // Sustainable tourism practices - how can we recognise them?
DOI:
https://doi.org/10.3986/GV92104Keywords:
trajnostni turizem, standard, certificiranje, označevanje, turistične destinacije, GSTC, Zelena shema slovenskega turizm, Slovenija, //, sustainable tourism, certification, labelling, tourist destinations, Green Scheme of Slovenian Tourism, SloveniaAbstract
V članku predstavljamo mehanizme za prepoznavanje trajnostnih praks v turizmu: standard, certificiranje, označevanje, nagrajevanje ter vključevanje v mreže oziroma združenja. Pojasniti želimo, kakšne so razlike med njimi, kaj posamezen mehanizem sporoča turističnim ponudnikom in obiskovalcem ter opozoriti na terminološke variacije, ki se pojavljajo v znanstveni literaturi in strokovnih virih. Omenjene mehanizme želimo predstaviti tudi na konkretnih uveljavljenih primerih iz slovenskega turizma ter opozoriti na dva dodatna vira informacij o trajnostnih praksah, vse bolj prisotna na trgu turistične industrije: vsebine, ki jih oblikujejo uporabniki, ter znamčenje. //
The article presents mechanisms for identifying sustainable tourism practices: standard, certification, labelling, awarding and networking. We aim to clarify the differences among them, explain what each mechanism communicates to tourism providers and visitors, and show some terminological variations that occur in scientific literature and professional sources. We also aim to present these mechanisms with concrete examples from Slovenian tourism, and point out two additional sources of information linked to sustainable practices in the tourism industry market: user-generated content and branding.
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