McLuhanove ambivalentne prerokbe o digitalni dobi in pesimistične diagnoze Kathrin Röggl

  • Željko Uvanović
Ključne besede: digitalni mediji, postmodernizem, postdemokracija, simulaker, McLuhan, Marshall, Röggla, Kathrin

Povzetek

Dela Marshalla McLuhana je vsekakor mogoče uporabiti za interpretacijo sodobnih razmer, ki jih znatno določajo digitalni mediji, in sploh za čas 21. stoletja, ki ga pogostoma označujemo s pridevnikoma postmodernistični in postdemokratični. Čeprav je njegove poglede v nekaterih podrobnostih treba prilagoditi, je mogoče mnoge izmed njegovih razlag medijev uporabiti tako za osvetlitev sodobnih medijskih in tudi političnih problemov. McLuhanove hipoteze, ugotovitve in opazke so najbolj aktualizirali mlajši teoretiki, saj so jih postavili v sodobnejše medijske kontekste, jih modificirali in nadgradili. Toda medtem ko se dela McLuhana kažejo kot izrazito ambivalentna in zato odprta za najrazličnejše interpretacije, razlage in razumevanja, je pogled me dijske teoretičarke in pisateljice Kathrin Röggla nedvoumno pesimističen, kar postane še posebej očitno v njeni radijski igri in tudi v proznem besedilu die alarmbereiten. Primerjava McLuhanovih razlag in pogledov Kathrin Röggla je pokazala, da obstaja med njimi precejšnja stopnja strinjanja glede subjekta potrošništva, komercialnega interesa vladajočih, igre vlog, simulakra, postdemokracije in resignacije – in to kljub dejstvu, da se Röggla nikoli ne sklicuje na McLuhanova dela neposredno. Antiutopični del McLuhanovih napovedi je tudi dobro realiziran v avtoričinem nazoru (Weltanschauung), ki se nevede nahaja znotraj polja McLuhanovih razlag.

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Objavljeno
2017-11-01
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