The Book as a Dynamic System for the Commodification of Ideas and Cultural Expressions

Authors

  • Alexis Weedon

Keywords:

book system, publishing industry, economic capital, cultural capital, copyright, e-book, e-publishing

Abstract

Today, the book is challenged by the Internet as a source of information, and by other media as a vehicle for national culture, and yet it retains its privileged place as a valued and venerated vehicle for literary culture. Through an exploration of contemporary changes in publishing set against a historical understanding of the conceptual origins of copyright, I propose a redefinition of the book. I argue that the book is a dynamic system for the commodification of ideas and cultural expressions. As a system rather than a material object the book packages, stores, verifies, gatekeeps, permits trade by allowing transference of ownership, and verifies by documenting previous ownership of texts on which its ideas are built. Through this system creative, artistic, innovative, and cutting edge scientific ideas reach an audience. This is where its economic value and cultural worth lies.

References

Altbach, Philip G. The Challenge of the Market: Privatization and Publishing in Africa. Oxford: African Books Collective, 1996.

Altbach, Philip G., and Edith S. Hoshino. International Book Publishing: An Encyclopedia. New York and London: Garland, 1995.

Bokova, Irina. “Message from Mrs Irina Bokova, Director-General of UNESCO, on the Occasion of World Book and Copyright Day, 23 April 2010.” Available at: http://portal.unesco.org/culture/en/ev.php-URL_ID=40826&URL_DO=DO_TOPIC&URL_SECTION=201.html (8 Jan 2012).

Brouillette, Sarah. Postcolonial Writers in the Global Literary Marketplace. Basingstoke and New York: Palgrave Macmillan, 2007.

Davis, Robert Murray. The Literature of Post-Communist Slovenia, Slovakia, Hungary and Romania: A Study. Jefferson (NC): McFarland & Co., 2008.

De Bellaigue, Eric. British Book Publishing as a Business since the 1960s: Selected Essays. London: British Library, 2004.

Feltes, N. N. Modes of Production of Victorian Novels. Chicago: University of Chicago Press, 1989.

Horne, Lasse. “Apps: A Practical Approach to Trade and Co-Financed Book Apps.” Publishing Research Quarterly 28.1 (2012): 17–22.

Larrea, Carlota, and Alexis Weedon. “Celebrating Book Culture: The Aims and Outcomes of UNESCO’s World Book and Copyright Day in Europe.” Publishing Research Quarterly 23.3 (2007): 224–34.

Matthews, Nicole, and Nickianne Moody, ed. Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction. Aldershot and Burlington (VT): Ashgate, 2007.

Mcluhan, Marshall. The Gutenberg Galaxy: The Making of Typographic Man. Toronto: University of Toronto Press, 1962.

Morgan, Nigel J., et al. The Cambridge History of the Book in Britain. Cambridge: Cambridge University Press, 1998–.

Murray, Simone. The Adaptation Industry: The Cultural Economy of Contemporary Literary Adaptation. New York and Abingdon: Routledge, 2011.

Mussinelli, Cristina. “Digital Publishing in Europe: A Focus on France, Germany, Italy and Spain.” Publishing Research Quarterly 26.3 (2010): 168–75.

Parker, George L. The Beginnings of the Book Trade in Canada. Toronto and London: University of Toronto Press, 1985.

Raven, James. The Business of Books: Booksellers and the English Book Trade, 1450–1850. New Haven (CN) and London: Yale University Press, 2007.

Stockmann, Doris. “Free or Fixed Prices on Books – Patterns of Book Pricing in Europe.” The Public 11.4 (2004): 49–64.

Toynbee, Jason. Creating Problems: Social Authorship, Copyright and the Production of Culture. London: Open University, 2001.

Warde, Beatrice. “The Crystal Goblet, or Printing Should Be Invisible.” 1955. Available at: http://gmunch.home.pipeline.com/typo-L/misc/ward.htm (8 Jan 2012).

Weedon, Alexis. “The Economics of Print.” The Oxford Companion to the Book. Ed. Michael Suarez and H. R. Woudhuysen. Oxford: Oxford University Press, 2010.

Williams, Raymond. Communications. Harmondsworth: Penguin, 19763.

Young, Neil. “How Digital Content Resellers Are Impacting Trade Book Publishing.” Publishing Research Quarterly 25.3 (2009): 139–46.

Downloads

Published

2017-10-25

Issue

Section

Thematic section