Forms of Internet Authorship as Phenomena of Secondary Orality
Keywords:
literature and new media, electronic communications, internet, authorship, plagiarism, primary orality, literacy, secondary oralityAbstract
Using the methodological approach of the Toronto school of communication, the paper analyses the contemporary practices of creation and dissemination of cultural content, as enabled by electronic technologies, especially the Internet. Following McLuhan’s and Ong’s contributions to this field, these new practices are explained and described as phenomena of secondary orality, which is “essentially a more deliberate and self-conscious orality, based permanently on the use of writing and print” (Ong 1982, 136). Within this framework, the paper focuses specifically on the concept of authorship and its media-induced changes over time, also in terms of the legislative regulation of this field. It has become evident that the fundamentally oral practices of creation and dissemination of cultural content on the Internet are in considerable conflict with the currently valid copyright legislation, which was created and socially established in the age of print. The current copyright legislation fails to effectively manage (either sanction or compensate for) the widespread practice of creation and distribution (downloading, sharing) of authorial content on the internet, so the paper seeks to present some possible ways of developing and promoting a different legislative regulation of this field.References
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